Head of Creative and Content

Job Ref: 60908
Sector: Engineering Technology
Job Type: Permanent
Date Added: 27 August 2019
  • West End, London, England, UK W1W 5PL West End London GBR W1W 5PL
  • £75,000 - £80,000 per Annum
  • Rory Williams
  • 01296 311313
Carbon60 https://www.carbon60global.com https://www.carbon60global.com/-/media/carbon60/logos/logo.png

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Head of Creative London West End

Full time Permanant

This person must take ownership of all creative elements of the brand, constantly ensuring that the brand develops and grows, is presented with the same care and attention that goes into our building design and is executed in an exemplary way across all channels and formats.

We are a design-led company, so we need a creative guru with a passion for design and an eye for detail. This person will challenge our creative thinking and drive the brand's creativity forward - a true brand guardian who takes responsibility and accountability for ensuring that our brand is displayed, portrayed and articulated brilliantly, every time.

  • To act as the brand guardian alongside the Head of Brand Marketing, ensuring we have a clearly articulated brand proposition capturing the essence of our brand DNA, delivering the right positioning, look & feel and tone-of-voice.

  • Responsible for developing and articulating the brand guidelines, what they mean and how they should be executed at every touchpoint; ensuring they are fully understood by all internal and external stakeholders.

  • Responsible for developing and delivering our brand photography style, art directing building, campaign and staff photography.

  • Ensure the brand and tone-of-voice is executed brilliantly, cohesively and impactfully across all channels.

  • Develop a compelling and engaging content strategy that clearly articulates our brand proposition, our point of difference and is both relevant and engaging for our internal member audience and external prospect audience. Develop and deliver the content against this strategy.

  • Ensure all digital channels align with all offline channels and reflect the brand proposition and reflect clearly our brand pillars and tone-of-voice.

  • Work alongside the Head of Brand Marketing and Head of Digital Marketing to develop highly creative and effective marketing campaigns and activations across every touchpoint.

  • Ensure we have an effective signage strategy consistent with the brand values, including; promotional signage and internal signage.

  • Ensure all member communication is impactful and consistent with the brand values.

  • Working alongside departmental peers, deliver cohesive, on-brand campaigns and tactical activations that drive leads, considerations and sales of the full product portfolio.

  • Ability to set, forecast and manage own creative budget.

  • Ensure all sales collateral is design-led, impactful and consistent with the brand pillars and product proposition.

Lead, mentor, inspire and manage a team of 5 (2 Designers, 1 Digital Designer, 1 Artworker and 1 Copywriter).

Take an active and influential leadership position across the company, effectively managing stakeholder relationships across and at all levels of the business.

Alongside the CMO and departmental peers, continually enhance the reputation of the Creative Marketing department and the value it adds, to the business.

Head of Creative London West End

Full time Permanant

The recruiter has stated that all applicants for this job should be able to prove they are legally entitled to work in the UK. Carbon60 is a trading name of Carbon60 Limited an Employment Business/Agency.

26/09/2019 16:15:11
GBP 75000 75000