Brand Manager

Brand Manager
  • Competitive
  • Contract
  • London, England, UK London London GBR UB7 0GB
Job Ref: BBBH137531
Sector: Aerospace & Defence
Date Added: 08 November 2023

Job Title: Brand Manager (Maternity Cover)

Job Purpose:

To define and deliver strategic brand initiatives that enhance the customer experience and drive NPS for a leading airline.


  • 1 direct report - Brand Executive
  • Management of up to one Leaders for Business/Business Placement.
  • Manages individual project budgets of variable size.


  • Responsible for future brand proposition strategy, ensuring alignment to business imperatives.
  • Presents directly to senior stakeholders to gain buy-in.
  • Owns brand positioning and development projects to drive positive perceptions of the airline internally and externally.
  • Owns the brand design for flagship projects that will enhance the customer experience.
  • Manages cross-functional teams.
  • Defines future customer experience to drive increased NPS for the airline.
  • Owns the embedding of the brand personality and brand platform in the customer experience to shift brand perception and increase NPS for the airline.
  • Owns brand, design, and uniform guidelines.
  • Builds an extensive and effective network across the airline to deliver against targets.
  • Builds compelling business cases, communicating these effectively and credibly to influence at all levels.
  • Develops brand direction with Content Hub and agencies.
  • Provides consultation, support, and solutions across the business for the representation of the brand globally.
  • Resolves brand design challenges (e.g. uniform), consulting with business areas and trade unions.
  • Identifies and briefs research and analysis needs, translating research output into strategic insight.
  • Manages project budgets in line with the financial plan.
  • Ensures successful handover of initiatives to business areas, continuing to consult through to delivery.
  • Owns the global trademark portfolio across the airline.

Skills and Capabilities:

  • Brand management in a B2C environment.
  • Proposition strategy and portfolio development.
  • End-to-end experience definition and brand design.
  • Ability to convert strategy into actionable plans.
  • Strong creative judgement, confident in appraising concepts and delivering feedback.
  • Proven ability to build and maintain effective relationships with multiple stakeholders.
  • Leading cross-functional teams to deliver results.
  • Strong stakeholder management - builds support and is able to credibly sell in concepts at a senior level.
  • Self-motivated and works independently - able to deal with ambiguity and without a prescribed brief.
  • Flexible - works to a plan and adapts as requirements or circumstances change.
  • Excellent planning skills, developing both short- and long-term plans.
  • Manages interdependencies between projects and sees the bigger picture.

Qualifications and Experience:

  • Educated to degree level or equivalent.
  • Experience in a brand, proposition, or customer experience-led role within a customer-facing organization (essential).
  • Brand, design, or marketing qualification.


3 days in West London, 2 from home, with occasional travel to central London for stakeholder meetings.


12-month maternity cover.

Carbon60, Lorien & SRG - The Impellam Group STEM Portfolio are acting as an Employment Business in relation to this vacancy.

08/12/2023 15:56:03
GBP 0.00 62000 Annum
Contact Consultant:
Maisie Hill

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