Brand Manager

Job Title: Brand Manager (Maternity Cover)

Job Purpose:

To define and deliver strategic brand initiatives that enhance the customer experience and drive NPS for a leading airline.

Scope:

• 1 direct report - Brand Executive
• Management of up to one Leaders for Business/Business Placement.
• Manages individual project budgets of variable size.

Responsibilities:

• Responsible for future brand proposition strategy, ensuring alignment to business imperatives.
• Presents directly to senior stakeholders to gain buy-in.
• Owns brand positioning and development projects to drive positive perceptions of the airline internally and externally.
• Owns the brand design for flagship projects that will enhance the customer experience.
• Manages cross-functional teams.
• Defines future customer experience to drive increased NPS for the airline.
• Owns the embedding of the brand personality and brand platform in the customer experience to shift brand perception and increase NPS for the airline.
• Owns brand, design, and uniform guidelines.
• Builds an extensive and effective network across the airline to deliver against targets.
• Builds compelling business cases, communicating these effectively and credibly to influence at all levels.
• Develops brand direction with Content Hub and agencies.
• Provides consultation, support, and solutions across the business for the representation of the brand globally.
• Resolves brand design challenges (e.g. uniform), consulting with business areas and trade unions.
• Identifies and briefs research and analysis needs, translating research output into strategic insight.
• Manages project budgets in line with the financial plan.
• Ensures successful handover of initiatives to business areas, continuing to consult through to delivery.
• Owns the global trademark portfolio across the airline.

Skills and Capabilities:

• Brand management in a B2C environment.
• Proposition strategy and portfolio development.
• End-to-end experience definition and brand design.
• Ability to convert strategy into actionable plans.
• Strong creative judgement, confident in appraising concepts and delivering feedback.
• Proven ability to build and maintain effective relationships with multiple stakeholders.
• Leading cross-functional teams to deliver results.
• Strong stakeholder management - builds support and is able to credibly sell in concepts at a senior level.
• Self-motivated and works independently - able to deal with ambiguity and without a prescribed brief.
• Flexible - works to a plan and adapts as requirements or circumstances change.
• Excellent planning skills, developing both short- and long-term plans.
• Manages interdependencies between projects and sees the bigger picture.

Qualifications and Experience:

• Educated to degree level or equivalent.
• Experience in a brand, proposition, or customer experience-led role within a customer-facing organization (essential).
• Brand, design, or marketing qualification.

Location:

3 days in West London, 2 from home, with occasional travel to central London for stakeholder meetings.

Contract:

12-month maternity cover.

Carbon60, Lorien & SRG - The Impellam Group STEM Portfolio are acting as an Employment Business in relation to this vacancy.