Area Sales Manager - South West

Area Sales Manager - South West UK

Our client is a global business, that manufactures fastening and fixing solutions for the engineering, industrial and construction sectors. They are looking for an ambitious Area Sales Manager to cover the South West of the UK to grow merchant distributor sales, and deliver an outstanding customer experience. This is a hands‑on, field‑based role for someone who thrives on building relationships, managing their own time, and consistently beating sales targets.

If you're commercially driven, customer‑focused, and prepared to go the extra mile, this is your opportunity to make a real impact.

What You'll Be Doing

• Managing and growing 100% Merchant Distributor sales
• Building strong, long‑term relationships at all levels of customer businesses - owners, managers, sales counters, external sales and technical teams
• Proactively managing a mix of:
  • Prospect (non‑spending) accounts
  • Spending but non‑stocking accounts
  • Profile stockists with strong multi‑range presence
• Delivering a first‑class customer experience at every touchpoint
• Forecasting sales pipelines and trends to support business planning
• Promoting and selling the full product range, clearly communicating USPs and value‑added solutions
• Taking full ownership of your sales activity, from opportunity identification through to delivery
• Representing fischer professionally at customer meetings, site visits and trade events

CRM & Ways of Working

• Logging all sales activity accurately
• Keeping customer records and contacts fully up to date
• Clearly documenting customer feedback, actions and next steps
• Completing weekly forward planning by Friday for the following week
• Managing your time effectively to deliver results across your territory

What We're Looking For

• A confident communicator who can influence at all levels
• Strong sales focus with proven time‑management skills
• Customer‑first mindset with a passion for relationship building
• Commercial awareness and forecasting capability
• Resilient, flexible, inquisitive and courageous in your approach
• Willingness to stay away from home for meetings, training and customer visits
• Commitment to health, safety and professional standards

What You'll Be Accountable For

• Achieving daily, monthly, quarterly and annual sales targets
• Meeting all agreed KPIs and PDP goals
• Delivering 4.5 selling days per week
• Maintaining a positive and professional "face of fischer UK"
• Adhering to company, data protection and service standards at all times

Why Join fischer?

• High‑quality, market‑leading products with real value to customers
• Autonomy to run your territory like your own business
• A customer‑centric, performance‑driven sales culture
• Strong support from a national sales team